SEMPO

3 Deadly Blogging Sins That Businesses Keep Making

By now, it is axiomatic that blogs are critical pieces of both the online and inbound marketing puzzles. However, for those that like numbers with their truisms, behold the following statistics per HubSpot: However, although most businesses have hopped on…

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The Importance of Including Pictures on Your Website

According to the Social Science Research Network, over 60% of people admit to being visual learners, drawing connections between information and images. With the majority of people engaging with information visually, the proper use of images is crucial to retaining…

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Using Internal Linking to Boost Your SEO

When it comes to content marketing, strategic internal linking is one powerful SEO technique. Internal links are nothing but links that point to another page on the same website. One of its biggest features is that it helps the users…

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5 Simple and Powerful PPC Tactics for 2018

2017 yielded paid search innovations from machine learning to better targeting to attribution. As we kick off 2018, here are five easy tips to get the most bang for your buck out of PPC: 1. Get to Know Your Market…

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SEO Trends to Watch Out for in 2018

The New Year is in full swing and website owners everywhere are examining which SEO trends will blossom during 2018. During the last year, Google put a strong emphasis on local SEO, while maximizing new technologies such as voice search.…

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How the Google Fred Update Has Shaken up the SEO World

Like many of the search engine’s unconfirmed algorithm updates, Google Fred has had a significant impact on websites worldwide. Although Google rarely confirms how its algorithms work, every element of Fred points towards enhancing the average web user’s experience. As…

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