SEMPO

Beating the National Competition by Using Localized SEO

Two years ago, Google changed the way they list websites for location-specific search terms. Now, instead of seven listings, they only have three. While this created a more user-friendly experience, many businesses suffered due to increased competition and lack of…

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Voice Search, A Google Hangout Recap, 11/14/17

On November 14, 2017, SEMPO joined Eric Enge, Christi Olsen, and Pete Francis for a #SEMPOChat on an emerging type of search: voice search. If you missed the Hangout, you can watch the recording on SEMPO’s Youtube Channel and read through some of the…

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How to Build Your Brand Using Influencer Marketing

Influencer marketing has grown substantially in recent years. To put it into perspective, approximately two-thirds of all businesses are currently running some form of influencer marketing campaign, and over half of them are planning to increase their budget in the…

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4 Ways to Teach Yourself Search Engine Optimization Online

Search engine optimization is always evolving. Google updates its algorithm constantly – sometimes multiple times per day – and implements one or two major updates per year; updates that completely upset the balance. This means that it’s impossible to stay…

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