SEMPO

Why should you look for integrated advertising campaigns?

An integrated advertising campaign is the path towards a consistent brand positioning, across both traditional and nontraditional channels. It uses a variety of promotional tools and strategies to reinforce the campaigns.  Consequently, employing integrated marketing campaign will help with a…

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Google AMP: What You Need To Know

If you are paying attention, you know that most current web trends revolve around mobile devices. That is not expected to change in the near future. At the start of 2017, practically everyone with a blog predicted that Google’s AMP…

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SEO Mistakes the Industry Can’t Seem to Shake

Achieving top rankings is time consuming, but it’s really not that difficult. Most of us who work in the SEO business know that low quality, rehashed content and shady backlinks no longer cuts the mustard. While there are few who…

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5 Best Practices When Choosing Your Domain Name

Choosing a domain name is an important step in establishing your business’s presence online. With the right domain name, you have the opportunity to tell your consumers in a short, concise manner who your brand is and why you stand…

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Who Dominated Search Rankings in Q1 2017 — And How

Size doesn’t matter: Smaller brands winning vital organic market share ahead of global powerhouses. Conductor has released their quarterly deep dive on organic performance and influencing factors across five major verticals (insurance, retail, travel, finance, and real estate) analyzing +150k…

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Five Ways to Enhance Your Local SEO

Almost two years ago, in August 2015, Google rolled out some major changes, which caused a rankings shakeup for local businesses. Location-specific queries resulted in three main results, rather than seven. While this created a more user-friendly experience, it also…

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