SEO Basics – The Pros and Cons of SEO

PROS

Higher ROI than most other methods. Its still trusted more than other methods.

CONS

Takes 3+ months to start seeing results. There are a lot of snake oil tactics and deceiving services. It required trust.

COMMON MISTAKES

Small businesses tend to hire service providers based on hype, promises and low cost. Low cost SEO filled with unrealistic promises is like a foundation made of sand. Not only will not work, but in some cases, your website can be penalized indefinitely with search engines.

HOW LONG TO TRY IT?

You will need to give your provider 6 months to a year in most cases. There is no instant gratification with this arguably most effective online marketing technique.

OPTIMAL SETUP

Hire a certified professional and avoid the hype and temptation.

CAN YOU DO IT ON YOUR OWN?

Not recommended. You can irreparably damage your website’s reputation. It’s not recommended to hire anyone without a certified understanding of SEO.

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