Welcome To The Web Development Survival Guide

Web Development Myths

How To Have A Successful Website In working with clients all over the US and beyond, we have identified numerous myths about the web. Myth #1 – A website will eventually make it to the top of Google. TRUTH: This will not happen aside from a miracle. Businesses are deliberately fighting to get on the top…

Five Critical Truths About Small Business Web Development

Five Critical Truths About Small Business Web Development It’s commonplace to talk to a new prospect, hear their horror story and their wasted investment trying to utilize the web. Here are a few critical truths to consider when looking for a web developer. “In a time of universal deceit – telling the truth is a…

Wrapping Things Up

Wrapping Things Up The funny thing about failure is it has some consistent characteristics. It looms not only in the mindset of “Do something. I know what I like when I see it.” or “I will do something cheap and if it starts to work then I will do more.”, but it’s also firmly buried…

Do You Need A Marketing Budget?

Do You Need A Marketing Budget? I already know what you are thinking. Businesses that understand the value are shaking their heads in an afformation wondering why I even wrote this chapter. But man small business are quite different. The thoughts of “I can’t afford it”, “I can do it myself”, and “here we go…”…

How To Ruin A Good Thing…

I have terminated several relationships with businesses in my career. It’s not because I have so much business that I can afford to easily make such decisions, especially in today’s economy. It’s because certain client costs too much to keep them as a customer. Your tendency as a business owner will be to expect certain…

Other Internet Marketing Options

Other Internet Marketing Options The number one step before stepping into a marketing venue is to have a strategic plan. Setting up an email newsletter, social media page, or paid advertising campaign without a strategy and metrics (tracking) gameplan in place is like pulling out of your driveway to go on vacation without knowing where…

Website Features List Of What You Should Expect

The speed at which the Internet evolves is dramatic. For example in less than a decade ago, it was still acceptable to create websites without an easy way for the average person to make changes, add pages, and pop in a photo. Today’s world is quite different: A company should expect the ability to edit…

SEO Tips And Tricks

Okay, do you want to know a few things that are frequently overlooked when creating a campaign? Here are a few that may help your business gain a little leverage. Domain The domain is extremely important in many ways. Most people will make a cursory decision with their domain name and this is a HUGE…

SEO Basics – SEO Frequently Asked Questions

SEO Basics – SEO Frequently Asked Questions Isn’t it a one time fee? If you want to scream “I’m an easy target” let providers know you expect to pay a one-time fee for SEO. Most reputable SEO firms won’t even bid on these type of proposals, as they know the education curve is too great…

SEO Basics – The Pros and Cons of SEO

PROS Higher ROI than most other methods. Its still trusted more than other methods. CONS Takes 3+ months to start seeing results. There are a lot of snake oil tactics and deceiving services. It required trust. COMMON MISTAKES Small businesses tend to hire service providers based on hype, promises and low cost. Low cost SEO…