Welcome To The Web Development Survival Guide

Outsourcing – Paying For Frustration

Outsourcing – Paying For Frustration Although this was a problem years ago, businesses have gotten wiser over time. It took a few years for the word to spread about the aggravation of late nights on Skype struggling though language barriers as their business website writhes in agony for all their customers to see. This was…

The Deadly Sirens Of The Web

The Deadly Sirens Of The Web They know you and will prey upon your needs. Focus groups, careful marketing research, and some common sense have equipped poor services to entice you into a bad decision. Like a crafty angler, they understand what you want. Their bait USUALLY consists of: Cheap Services Easy To Use Systems…

Website Development From The Inside

Website Development From The Inside Let’s take a break from physical planning so I can give you peek behind the scenes of web development. Web development is arguably the most rapidly changing profession the world has ever known. To place this in the proper perspective, imagine a cutting-edge web developer was somehow stranded on an…

The Programmers Ugly Little Secret

The Programmers Ugly Little Secret I am not spending an inordinate amount of time discussing programming at this point. Its’ not that it is not an important aspect. A fast loading, properly built site is a critical ingredient. Its just the world of web development has changed in many ways. One aspect is programming. Many…

Keywords: Never Choose Based SOLELY On Volume

Keywords: Never Choose Based SOLELY On Volume You want to choose keywords that are most likely at the point of purchase and not based on the total number of searches. For example, imagine I am starting a shoe store in Nashville, TN. When I go to Adwords and begin my research, I see the keyword…

Keywords: Discover What Works

Keywords: Discover What Works The only way to find out how many searches are performed for a given phrase is to run a keyword analysis. A keyword analysis is basically the process of using a tool on the web to find out how many searches are performed over a given period of time for a…

How To Drive Web Traffic

How To Drive Web Traffic If everything is done right but no one finds your website, it’s an utter failure 100% of the time. Your content will go unread, your services will remain unknown, and no actions will be taken. All the people searching for what you have to offer everyday will be oblivious to…

The Sad State Of Design – How To Find A Good Web Designer

The Sad State Of Design – How To Find A Good Web Designer There really isn’t a gentle way to say this. Design is possibly the most convoluted profession in the world today. Anyone with a computer can be a “designer”. I am all for the hobbyist or anyone making a little money on the…

Strategic Internet Marketing Services- The Six Second Rule

Strategic Internet Marketing Services- The Six Second Rule Marketing on a website is multi-faceted. One aspect of marketing is presenting the right messages and offering to entice a sale (commonly known as a “call-to-action”). And obviously another aspect is getting prospects to actually find your website. They are both very important and are inseparable fundamental…

SEO – A Balanced Approach

SEO – A Balanced Approach The first ship is sinking because all the weight of the ship is in the front. The SEO sails are also small. The second ship has an equal amount of weight throughout the ship and has a large sail. A good SEO plan builds authority on each primary web page.…