Internet Marketing

Print Publications Are Fighting Death…

Print Publications Are Fighting Death… The web is continuing to grow and is more accessible than ever. Everything is pushing toward a more advanced and integrated web experience. The web is instant, quick, and accessible 24 hours a day. While this is perfect for the general population, it has meant bad news for newspapers, magazines,…

Read More

Web Development Myths

How To Have A Successful Website In working with clients all over the US and beyond, we have identified numerous myths about the web. Myth #1 – A website will eventually make it to the top of Google. TRUTH: This will not happen aside from a miracle. Businesses are deliberately fighting to get on the top…

Read More

(SEO) Search Engine Optimization Basics

Search engine optimization or (SEO) as it’s normally referred to is the process of building your website’s authority over time so that it gains visibility on search engines. I’ve heard it called everything from “getting on the top page” to “being number 1”. Some businesses gauge it by a certain amount of traffic, others by…

Read More

Keywords: Discover What Works

Keywords: Discover What Works The only way to find out how many searches are performed for a given phrase is to run a keyword analysis. A keyword analysis is basically the process of using a tool on the web to find out how many searches are performed over a given period of time for a…

Read More

How To Drive Web Traffic

How To Drive Web Traffic If everything is done right but no one finds your website, it’s an utter failure 100% of the time. Your content will go unread, your services will remain unknown, and no actions will be taken. All the people searching for what you have to offer everyday will be oblivious to…

Read More

Strategic Internet Marketing Services- The Six Second Rule

Strategic Internet Marketing Services- The Six Second Rule Marketing on a website is multi-faceted. One aspect of marketing is presenting the right messages and offering to entice a sale (commonly known as a “call-to-action”). And obviously another aspect is getting prospects to actually find your website. They are both very important and are inseparable fundamental…

Read More

Why Does A Business Need A Website?

Why Does A Business Need A Website? I remember meeting a prospect and one of the first questions I asked was, “why do you need a website?” His answer was, “I just need one because everyone else has one.” To the shady web developer this is like blood to a shark. Why the question seems…

Read More

Your Website Is Your Beachhead

Your Website Is Your Beachhead I am going to recommend a different approach for your small business using a military term as a basis: A beachhead. A beachhead is a defended position on a beach taken away from the enemy by landing forces from which an attack can be launched. So it’s a like a…

Read More

A Note On Social Media – Does Social Media Marketing Work?

A Note On Social Media – Does Social Media Marketing Work? Social media is now a part of your business regardless if you like or not. People will talk about your business, rate your business, and complain about your business. If you material is good, it will be shared in the social biosphere. If its…

Read More

A Whole Lot About Nothing

A Whole Lot About Nothing How To Avoid Internet Marketing Scams Most web evangelists today remind me of a project my kindergarten teacher presented to my class decades ago. The challenge was to write the step-by-step process of how to make a peanut butter and jelly sandwich. Like many of my fellow students, I forgot…

Read More