SEMPO

A Beginner’s Guide to Fixing Broken Inbound and Outbound Links

Broken links are bad for SEO. Worse, they can muck up the users’ experience. Users become frustrated when a click results in a ‘Page Not Found’ error or misroutes to the wrong content. This is why it is to your benefit to fix broken links, whether they are contained within your site or inbound. Here are some tips for…

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Pillar Page 101: How to Build Content for the Future

Anyone who creates content for a living should habitually ask themselves one question: what brings people to my website? At the end of the day, this is what really matters. Gorgeous web design, insightful blogs –– they’re all for naught if you’re not able to drive traffic to your site. Indeed, given the fact that…

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4 Tips To Ensure Your Website Design & SEO Is Done Right

Getting a website that works well, shows up in search results and brings traffic is about balancing a number of elements. The two most important are website design and search engine optimisation or SEO. Often you might work with web design companies who don’t know much about SEO or SEO experts who aren’t web designers.…

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How Good Web Design And Web Development Practices Impact SEO In 2018

Google’s algorithms are dynamic. So if you want to improve your web presence or maintain your visibility and ranking on search engine result pages (SERPs), your SEO strategies must be fine-tuned to match Google’s latest SEO update. In fact, you’ll have to look beyond keywords, meta tags, title tags, alt tags, headings etc., as well…

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Online Marketing vs. Offline Advertising: Where to Invest

No matter what the size of your marketing budget, you are always looking to get the most from it.  You may have a small tight budget or a much bigger one. Regardless, one thing is key for both – understanding and analysing marketing efforts to see what works best. Another important area of consideration for…

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10 Customer Acquisition Strategies to Help You Win New Customers

One of the most important aspects of business is building a solid customer base, and for that, you need to have a h2 customer acquisition strategy. Here are some tips on how to get new customers. Maintain your business portal Whether you conduct your business via social media, portfolio websites or your own website immaculate…

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Google Introduces Breadcrumb SERPs

Google Introduces Breadcrumb SERPs In their latest changes, Google has now started to add breadcrumbs to the top of the page.  These breadcrumbs are triggered by search queries and have an image with them.  It also results in a very different result to a search query than previously and is another step towards Mobile First.…

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6 Strategies to Level up Your Affiliate Marketing in 2018

Whether you are a beginner or a seasoned affiliate marketer, you know that the concept itself is simple. Using any number of strategies, you market/recommend products or services of other companies with links to those companies’ sales pages on your own site or blog. You will then receive payment for consumers who visit those sites,…

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Local SEO – February 2018 Hangout Recap

Hangout Date:  2/27/18 Participants/Panel: Duane Forrester, VP of Industry Insights, Yext Gyi Tsakalakis, Founder, AttorneySync and EPL Digital Andrew Shotland, Founder and CEO, localseoguide.com Moderator: Andrew Beckman, Founder and Chairman, Location3   Top Takeaways: There are a lot of ranking factors for local listings, but one particularly important ranking factor is local links. Search engines…

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How to Evolve Your Digital Marketing to Stay Ahead of Your Competition

The modern marketplace is highly competitive. Your target audience is on social media, has the latest mobile devices, and prefers to deal with brands directly. Therefore, outbound marketing will no longer deliver you the results you want. But this is not all. Even a standard digital marketing model will still not deliver great results. What…

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