SEO

SEO Tips And Tricks

Okay, do you want to know a few things that are frequently overlooked when creating a campaign? Here are a few that may help your business gain a little leverage. Domain The domain is extremely important in many ways. Most people will make a cursory decision with their domain name and this is a HUGE…

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SEO Basics – SEO Frequently Asked Questions

SEO Basics – SEO Frequently Asked Questions Isn’t it a one time fee? If you want to scream “I’m an easy target” let providers know you expect to pay a one-time fee for SEO. Most reputable SEO firms won’t even bid on these type of proposals, as they know the education curve is too great…

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SEO Basics – The Pros and Cons of SEO

PROS Higher ROI than most other methods. Its still trusted more than other methods. CONS Takes 3+ months to start seeing results. There are a lot of snake oil tactics and deceiving services. It required trust. COMMON MISTAKES Small businesses tend to hire service providers based on hype, promises and low cost. Low cost SEO…

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SEO Basics – The SEO Deception

SEO Basics – The SEO Deception I ran across this tactic used by some SEO companies when doing some research. I had to laugh at the deceptive nature and the games being played. Let’s say one SEO firm gives your business a proposal including 4 keyword phrases and another firm says they will include 2000…

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(SEO) Search Engine Optimization Basics

Search engine optimization or (SEO) as it’s normally referred to is the process of building your website’s authority over time so that it gains visibility on search engines. I’ve heard it called everything from “getting on the top page” to “being number 1”. Some businesses gauge it by a certain amount of traffic, others by…

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Keywords: Never Choose Based SOLELY On Volume

Keywords: Never Choose Based SOLELY On Volume You want to choose keywords that are most likely at the point of purchase and not based on the total number of searches. For example, imagine I am starting a shoe store in Nashville, TN. When I go to Adwords and begin my research, I see the keyword…

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Keywords: Discover What Works

Keywords: Discover What Works The only way to find out how many searches are performed for a given phrase is to run a keyword analysis. A keyword analysis is basically the process of using a tool on the web to find out how many searches are performed over a given period of time for a…

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The Sad State Of Design – How To Find A Good Web Designer

The Sad State Of Design – How To Find A Good Web Designer There really isn’t a gentle way to say this. Design is possibly the most convoluted profession in the world today. Anyone with a computer can be a “designer”. I am all for the hobbyist or anyone making a little money on the…

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Strategic Internet Marketing Services- The Six Second Rule

Strategic Internet Marketing Services- The Six Second Rule Marketing on a website is multi-faceted. One aspect of marketing is presenting the right messages and offering to entice a sale (commonly known as a “call-to-action”). And obviously another aspect is getting prospects to actually find your website. They are both very important and are inseparable fundamental…

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SEO – A Balanced Approach

SEO – A Balanced Approach The first ship is sinking because all the weight of the ship is in the front. The SEO sails are also small. The second ship has an equal amount of weight throughout the ship and has a large sail. A good SEO plan builds authority on each primary web page.…

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